Why Is It Called Above The Line?

Is a DP above the line?

Above the line staff includes Producers, Directors, Cinematographers/Directors of Photography, Screenwriters, and Talent.

Below the line staff is, well, everyone else.

You may also see Line Producers, Associate Producers, Field Producers, or Coordinating Producers..

Is depreciation above or below the line?

You could make assumptions on depreciation and amortization based on the cost of acquisition for your tax situation (below the line deduction) but as a non cash expense, it should not be added into NOI to project a value or future before tax cash flows.

Is Atlanta an PR?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

What is above the line promotion?

Above-the-line marketing refers to marketing expenditure on advertising in the media such as the press, radio, television, billboards, cinema and the World Wide Web. It is clear who the advertiser is, and in most cases that the message is an advertisement. …

What does above the line mean?

“Above-the-line” refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures. … Often, the term is used for matters related to the film’s production budget.

Is Social Media ATL or BTL?

Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.

What is above the line and below the line promotion?

Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience. … Below the line advertising – In contrast to ATL, below the line advertising is directed to reach a small, targeted audience.

What is difference between ATL and BTL?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. … “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What does ATL mean on Instagram?

Atlanta, Georgia”Atlanta, Georgia” is the most common definition for ATL on Snapchat, WhatsApp, Facebook, Twitter, and Instagram.

What is above the line activity?

What are ATL and BTL activities? They seem simple enough. Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.